Ad hijacking has an organic twin, and nobody watches it
In ad hijacking, someone runs your ad on your name and pockets the commission. The same thing happens one row lower: a copy of your landing page, under a domain you do not own, ranks on your brand and takes the visitor. Serpward watches the organic results, records those pages, and files to have them removed.
The visitor searched for you and landed on a copy
The page looks like yours: the same headline, the same offer, often the same images. The domain is different, and so is the link at the end. The visitor does not notice, because they were looking for you and found something that says your name. Whoever built the page is paid for a visit that was going to happen anyway.
If what you are looking for is monitoring of the ads themselves, Serpward is not the tool: it does not watch paid placements at all. It watches the organic results for your brand name, records each page that is not yours with evidence, files the takedown notice, and checks the position again afterwards.
Four steps, repeated on a schedule
You say what to protect, and where
The searches people use to find you, and the markets that matter: country, language, and whether the search happens on a phone or a desktop. You also say what is yours — your domains and your licensed partners. Those are never reported.
The results are collected again and again
Each search is re-run on its own schedule. A single snapshot tells you little: pages appear, drop and come back under a new address, and that movement is the thing worth watching.
Every page is recorded before anything is sent
The page is opened and captured: a screenshot as it appeared, the passages that match your material, and a check for content shown to the search engine but withheld from the visitor. This happens first, because a page removed later cannot be captured afterwards.
The notice goes out, and the position is checked again
A takedown notice is filed with the exact locations and links to the captured evidence, submitted through a real browser. Filing is not the outcome; removal is, so the search keeps running.
A notice without evidence is a notice that gets refused
Most takedown attempts fail quietly: a form is filled in, a URL is pasted, nothing is attached. The person reading it cannot see what was on the page, cannot tell which part of it is yours, and has no way to confirm the page is still there. A claim that takes work to verify is the one that gets refused.
Every notice filed here carries the captured result, the passages that match your material, and the time both were recorded.
Official Brand Name — everything you get on the official site, plus our own offer on top.
Sign in or create an account.
Brand Name terms and conditions copied in full, with a different link at the end.
A hijacked result lives in one market
A copy of your page ranks where it was built to rank: one country, one language, often only on phones. It is invisible from the office in another country. Monitoring is set per combination, not per keyword.
Country
The results in Germany are not the results in Kazakhstan. Each country is watched on its own.
Language
The same country returns different pages in different languages.
Device
A page that ranks on a phone may be absent on a desktop. Both are checked.
Over time
Positions are kept, not just noted: when a page appeared, how long it held, whether it came back.
You need this if any of the following is true
A copy of your landing page ranks on your name
Same words, same offer, a different domain — and a position above yours in one market.
Partners are paid for visitors who searched for you
The visit was already yours; the page in between turned it into a commission.
You watch the ads and still lose the click
The ads are policed; the organic result on the same query is checked by nobody.
The page keeps coming back
Taken down once, ranking again under a new address a month later, unnoticed.
You need proof that survives the page being edited
Screenshot, matching passages, query, market and time, captured when the page is found.
The number comes after the first search, not before it
There is no self-serve plan. What the work costs depends on how many queries and markets need watching and how much is already out there — and neither of us knows that until we look. The first search costs you nothing.
Do you monitor ad hijacking in the ads?
No. Organic results only — the listings below the ads. Watching paid placements is a different job with different tooling, and this page would be dishonest if it implied otherwise.
How is an organic copy told apart from a licensed partner?
By your list: your own domains and every licensed partner are excluded before anything is reported. Everyone else on your name is recorded.
What if the page shows a reviewer nothing?
Some pages show the search crawler your material and show a visitor something harmless. Each page is opened both ways and both versions are recorded, so the discrepancy itself goes into the notice.
Does a notice mean the copy comes down?
Removal is the host’s decision. A notice with the capture, the matching text and the time attached is the kind that gets answered. Afterwards the search keeps running, so a copy that returns is found again.
Do you need access to our ad account or affiliate platform?
No. Everything is done from the outside, from the search results. Nothing connects to your systems.
Start with a look at your own results
Tell us the brand and the markets that matter. We run the search and send you the list of what is ranking, before anything is agreed.