Monitoring that starts where the visitor does
Reports from the affiliate platform tell you what your partners claim. The search results tell you what a person sees when they look for you by name. Serpward watches the second one, in every country, language and device you sell in.
Platform reports describe the click, not the page
An affiliate dashboard can tell you how many visitors a partner sent and what they were paid for it. It cannot tell you what the page looked like, whether it used your name as its own, or whether it stood above you in the results for your own brand.
That gap is where the awkward cases live. Nothing in the numbers looks wrong, because by the numbers nothing is wrong. Affiliate policy monitoring has to start from the other end — from the result page a stranger sees.
Four steps, repeated on a schedule
You say what to protect, and where
The searches people use to find you, and the markets that matter: country, language, and whether the search happens on a phone or a desktop. You also say what is yours — your domains and your licensed partners. Those are never reported.
The results are collected again and again
Each search is re-run on its own schedule. A single snapshot tells you little: pages appear, drop and come back under a new address, and that movement is the thing worth watching.
Every page is recorded before anything is sent
The page is opened and captured: a screenshot as it appeared, the passages that match your material, and a check for content shown to the search engine but withheld from the visitor. This happens first, because a page removed later cannot be captured afterwards.
The notice goes out, and the position is checked again
A takedown notice is filed with the exact locations and links to the captured evidence, submitted through a real browser. Filing is not the outcome; removal is, so the search keeps running.
A notice without evidence is a notice that gets refused
Most takedown attempts fail quietly: a form is filled in, a URL is pasted, nothing is attached. The person reading it cannot see what was on the page, cannot tell which part of it is yours, and has no way to confirm the page is still there. A claim that takes work to verify is the one that gets refused.
Every notice filed here carries the captured result, the passages that match your material, and the time both were recorded.
Official Brand Name — everything you get on the official site, plus our own offer on top.
Sign in or create an account.
Brand Name terms and conditions copied in full, with a different link at the end.
A partner ranks in one market, not in all of them
Someone ranking on your brand in one country, in one language, on phones only, is invisible to a check made from a single desk. Monitoring is set per combination, because that is how the results themselves are built.
Country
The results in Germany are not the results in Kazakhstan. Each country is watched on its own.
Language
The same country returns different pages in different languages.
Device
A page that ranks on a phone may be absent on a desktop. Both are checked.
Over time
Positions are kept, not just noted: when a page appeared, how long it held, whether it came back.
You need this if any of the following is true
Your affiliate agreement forbids what nobody checks
The contract bans ranking on the brand name. The clause has never been tested against the results, in any market.
Reporting stops at the click
You know what a partner delivered and what it cost. You do not know what the page said, or where it stood.
You cannot tell a partner from a stranger
A page with your name and your offer might be a licensed partner, a former one, or nobody you know. From the result page alone, they look the same.
The programme has outgrown the person who watches it
Checking every brand query in every market every week is not work one person can do by hand, so it happens where somebody happens to look.
A partner’s page keeps coming back
It was taken down once. It is ranking again under a different address, and nobody noticed for a month.
The number comes after the first search, not before it
There is no self-serve plan. What the work costs depends on how many queries and markets need watching and how much is already out there — and neither of us knows that until we look. The first search costs you nothing.
Is this a replacement for our affiliate platform?
No. The platform tracks clicks, conversions and payouts, and none of that is visible from the outside. This watches the search results the platform never sees. The two answer different questions.
Do you watch paid ads as well?
No. This is the organic results — the listings below the ads. Watching bought placements is a different job with different tooling, and saying otherwise would be easy and wrong.
How do you tell our partners apart from strangers?
You give us the list: your own domains and every partner licensed to carry your material. Everything on it is excluded before anything is reported, however often it appears.
What happens when a partner is found outside the terms?
The page is recorded — screenshot, matching passages, query and market — and what follows is your call: a conversation with the partner, or a takedown notice with that record attached. Both start from the same evidence.
How often are the results checked?
Each query runs on its own schedule. What matters is the record over time — when a page appeared, whether it held, when it went — not a single snapshot.
Do you need access to our systems?
No. Everything is done from the outside, from the search results themselves. What is needed from you is the brand terms, the markets, and the list of who is licensed.
Start with a look at your own results
Tell us the brand and the markets that matter. We run the search and send you the list of what is ranking, before anything is agreed.