A Adthena alternative: what this one does, and what it does not
Adthena describes itself as search intelligence for paid search and for the newer AI search surfaces. Serpward works on a different part of the same problem: the organic results for your brand name, in every country, language and device you sell in — with the evidence recorded and the takedown notice filed.
Why people look for an alternative, and when this is not one
The reasons are the ones nobody puts on a comparison page. The price is not published and arrives with a sales call. The question that keeps coming back is not about the ads but about the page ranking under them, and a paid-search tool has no view of it. A violation is spotted — and then what: the tool records it, and getting the page removed is somebody else’s job.
If what you need is monitoring of paid search — who bids on your brand in the ads, and when — Serpward is not the alternative: it does not watch ads at all. It watches the organic results, records each unauthorised page with evidence, files the takedown notice, and checks the position again afterwards.
Four steps, repeated on a schedule
You say what to protect, and where
The searches people use to find you, and the markets that matter: country, language, and whether the search happens on a phone or a desktop. You also say what is yours — your domains and your licensed partners. Those are never reported.
The results are collected again and again
Each search is re-run on its own schedule. A single snapshot tells you little: pages appear, drop and come back under a new address, and that movement is the thing worth watching.
Every page is recorded before anything is sent
The page is opened and captured: a screenshot as it appeared, the passages that match your material, and a check for content shown to the search engine but withheld from the visitor. This happens first, because a page removed later cannot be captured afterwards.
The notice goes out, and the position is checked again
A takedown notice is filed with the exact locations and links to the captured evidence, submitted through a real browser. Filing is not the outcome; removal is, so the search keeps running.
A notice without evidence is a notice that gets refused
Most takedown attempts fail quietly: a form is filled in, a URL is pasted, nothing is attached. The person reading it cannot see what was on the page, cannot tell which part of it is yours, and has no way to confirm the page is still there. A claim that takes work to verify is the one that gets refused.
Every notice filed here carries the captured result, the passages that match your material, and the time both were recorded.
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Coverage is set per market, not per keyword
A page ranking on your brand in one country, in one language, on phones only, is invisible from everywhere else. Each combination of country, language and device is a separate watch, because that is how the results themselves are built.
Country
The results in Germany are not the results in Kazakhstan. Each country is watched on its own.
Language
The same country returns different pages in different languages.
Device
A page that ranks on a phone may be absent on a desktop. Both are checked.
Over time
Positions are kept, not just noted: when a page appeared, how long it held, whether it came back.
Serpward is the alternative if any of the following is true
Your problem is the organic result, not the ad
A partner or a stranger ranks on your brand name below the ads, and a paid-search tool does not see it.
You want the page removed, not just listed
Finding a violation is half the job. The notice, the evidence and the re-check are the other half.
You need proof that survives the page being edited
Screenshot, matching passages, timestamp and a cloaking check, captured when the page is found — not when the notice is written.
You sell where no one on the team searches from
Country, language and device are separate watches, because that is how the results are built.
You would rather see the first search before the price
There is no self-serve plan and no price list; the number comes after the first search, which costs nothing.
The number comes after the first search, not before it
There is no self-serve plan. What the work costs depends on how many queries and markets need watching and how much is already out there — and neither of us knows that until we look. The first search costs you nothing.
Is Serpward a drop-in replacement for Adthena?
No. Adthena, as it describes itself, works on paid search — the ads. Serpward works on the organic results and on what happens after a page is found. If your need is the ads, keep a paid-search tool; the two can run side by side, since Serpward needs no access to your systems.
What does Adthena cost, and what does Serpward cost?
Adthena does not publish prices on its site; you would have to ask them. Serpward does not publish a price list either, for a different reason: the cost depends on how many queries and markets need watching and how much is already out there, and neither side knows that until the first search. That first search costs nothing, and the number comes after it.
Does Serpward monitor paid search like Adthena?
No. Organic results only — the listings below the ads. This page would be dishonest if it implied otherwise.
What happens after a page is found?
It is captured first: a screenshot as it appeared, the passages that match your material, the query and market, and a check for content shown to the crawler and hidden from the visitor. Then a takedown notice goes out with that evidence attached, submitted through a real browser. The query keeps running afterwards, so a page that returns under a new address is found again.
How do you know what Adthena does?
Only what it says about itself on its own site, summarised in one sentence at the top of this page. Serpward does not review or test other vendors, and nothing here is a claim about how well they work.
Start with a look at your own results
Tell us the brand and the markets that matter. We run the search and send you the list of what is ranking, before anything is agreed.