The pirate page is found where the customer finds it: in the results
Your material republished elsewhere costs nothing until it ranks — on your name, in a market you sell in, above you. Serpward watches the organic results for your queries, records each unauthorised page with evidence, files the takedown notice, and keeps watching so a page that returns is found again.
Anti-piracy software usually starts from the file. This starts from the search.
Most anti-piracy solutions look for copies of a thing: a file, an image, a text. That finds the copies. It does not tell you which of them matter — which one is ranking on your brand name in Spain on phones, taking the visitor who was looking for you. A copy nobody finds costs nothing. A copy in position one costs a customer every time.
Serpward starts from the other end: the queries people use to find you, run per country, language and device on a schedule. Whatever ranks there that is not yours is recorded — with the passages that match your material, a screenshot, the time, and a check for content shown to the crawler but hidden from the visitor — and filed for removal with that record attached.
Four steps, repeated on a schedule
You say what to protect, and where
The searches people use to find you, and the markets that matter: country, language, and whether the search happens on a phone or a desktop. You also say what is yours — your domains and your licensed partners. Those are never reported.
The results are collected again and again
Each search is re-run on its own schedule. A single snapshot tells you little: pages appear, drop and come back under a new address, and that movement is the thing worth watching.
Every page is recorded before anything is sent
The page is opened and captured: a screenshot as it appeared, the passages that match your material, and a check for content shown to the search engine but withheld from the visitor. This happens first, because a page removed later cannot be captured afterwards.
The notice goes out, and the position is checked again
A takedown notice is filed with the exact locations and links to the captured evidence, submitted through a real browser. Filing is not the outcome; removal is, so the search keeps running.
A notice without evidence is a notice that gets refused
Most takedown attempts fail quietly: a form is filled in, a URL is pasted, nothing is attached. The person reading it cannot see what was on the page, cannot tell which part of it is yours, and has no way to confirm the page is still there. A claim that takes work to verify is the one that gets refused.
Every notice filed here carries the captured result, the passages that match your material, and the time both were recorded.
Official Brand Name — everything you get on the official site, plus our own offer on top.
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Brand Name terms and conditions copied in full, with a different link at the end.
Piracy ranks locally
A republished page ranks in one market, in one language, often only on phones, and stays there because nobody at head office searches from that market. Each combination of country, language and device is a separate watch.
Country
The results in Germany are not the results in Kazakhstan. Each country is watched on its own.
Language
The same country returns different pages in different languages.
Device
A page that ranks on a phone may be absent on a desktop. Both are checked.
Over time
Positions are kept, not just noted: when a page appeared, how long it held, whether it came back.
You need this if any of the following is true
Your material is republished on domains unknown to you
Text, images or product pages, ranking on your terms.
Copies rank above the original
The customer searched for you and found the copy first.
Notices you filed went unanswered
A notice without evidence is often not refused, just left. The record is what gets it read.
Pages you had removed are back under new addresses
The same material, a different domain, the same position — a month later.
You have no one whose job this is
No legal department, no anti-piracy budget; just the results, and someone should be watching them.
The number comes after the first search, not before it
There is no self-serve plan. What the work costs depends on how many queries and markets need watching and how much is already out there — and neither of us knows that until we look. The first search costs you nothing.
Is this anti-piracy software?
It is anti-piracy for one place: the search results for your brand and queries. It does not scan the whole web for copies, does not watch file-sharing networks, marketplaces or app stores, and does not fingerprint files. If a copy is not ranking on your queries, it is not seen here.
What is filed, and where?
A takedown notice — a copyright infringement notice with the captured evidence attached — submitted through a real browser, the way a person would. Where it goes depends on where the page is hosted and indexed.
Do you guarantee removal?
No. Removal is the host’s decision. What can be said is that notices with the record attached get answered, and that the search keeps running afterwards.
How do you know what is mine?
You list your own domains and your licensed partners; they are excluded before anything is reported. For the matching passages, you say what material is yours.
Do you monitor paid results?
No. Organic results only.
Start with a look at your own results
Tell us the brand and the markets that matter. We run the search and send you the list of what is ranking, before anything is agreed.