How it works

You describe what to protect, and where

The queries people use to find you, and the markets that matter: country, language, and whether the search happens on a phone or a desktop. Each combination is watched separately, because each returns a different page.

You also say what is yours — your domains and the partners licensed to carry your material. Those are never reported, however often they appear.

The results are collected again and again

Each query is re-run on its own schedule — daily for the ones that matter, less often for the rest. A single snapshot tells you little: pages appear, drop and come back, and that movement is the thing worth watching.

Every unauthorised page is recorded before anything is sent

The page is visited and captured: a screenshot as it appeared, the passages that match your material, and a check for cloaking — content shown to the crawler and withheld from the visitor.

This happens first, because a page removed later cannot be captured afterwards. The record outlives the page.

The notice goes out with that record attached

A takedown notice is filed with the exact locations of the infringing material and links to the captured evidence. It is submitted through a real browser, the same way a person would, rather than through an interface that no longer accepts machines.

The position is checked again afterwards

Filing is not the outcome; removal is. The query keeps running, so a page that comes back under a new address is found again, and the count you see is what is ranking now — not what was reported last month.