In iGaming SEO, the affiliates hold the front page. Including yours.
Most search traffic in this vertical arrives through affiliates, and that is how the model is built. What is not part of the model is your own brand name returning their pages above yours. Serpward watches the searches that carry your name, in every market you operate in, and shows who is standing on them.
Brand search is the one query you should win outright
Everything else in this vertical is a fight you share. Reviews, comparisons, bonus listings, «best of» pages — all of it competing for people who have not chosen yet, and most of it run by partners you pay on purpose.
Your own name is different. The person typing it has already chosen. That search is also the cheapest one for somebody else to take: a page built on your brand name outranks your own, collects the click, and sends the player through a tracking link. You pay a commission on a player who was already yours — and the ones who never make it through that extra step you do not see at all.
Four steps, repeated on a schedule
You say what to protect, and where
The searches people use to find you, and the markets that matter: country, language, and whether the search happens on a phone or a desktop. You also say what is yours — your domains and your licensed partners. Those are never reported.
The results are collected again and again
Each search is re-run on its own schedule. A single snapshot tells you little: pages appear, drop and come back under a new address, and that movement is the thing worth watching.
Every page is recorded before anything is sent
The page is opened and captured: a screenshot as it appeared, the passages that match your material, and a check for content shown to the search engine but withheld from the visitor. This happens first, because a page removed later cannot be captured afterwards.
The notice goes out, and the position is checked again
A takedown notice is filed with the exact locations and links to the captured evidence, submitted through a real browser. Filing is not the outcome; removal is, so the search keeps running.
A notice without evidence is a notice that gets refused
Most takedown attempts fail quietly: a form is filled in, a URL is pasted, nothing is attached. The person reading it cannot see what was on the page, cannot tell which part of it is yours, and has no way to confirm the page is still there. A claim that takes work to verify is the one that gets refused.
Every notice filed here carries the captured result, the passages that match your material, and the time both were recorded.
One brand, one licence at a time, one result page at a time
An operator running in five markets has five different brand result pages, in five languages, each looking different on a phone than on a desktop. A partner ranking on your name in one of them is invisible from anywhere else. Monitoring is set per combination, because that is how the results themselves are built.
Country
The results in Germany are not the results in Kazakhstan. Each country is watched on its own.
Language
The same country returns different pages in different languages.
Device
A page that ranks on a phone may be absent on a desktop. Both are checked.
Over time
Positions are kept, not just noted: when a page appeared, how long it held, whether it came back.
You need this if any of the following is true
Your brand search returns partner pages first
Type the brand name the way a player does. If the first organic result is not yours, the visit is being routed through somebody else before it reaches you.
You are entering a market and cannot see it from here
What ranks on your brand in one country says nothing about the next. A new market is also the moment when pages built on your name appear fastest.
You run a programme with hundreds of partners
Terms are enforced where somebody happens to look. Nobody is checking every brand query in every market every week, because that is not work a person can do.
Someone is running an unlicensed copy of your brand
A page carrying your name, your logo and your bonus terms, pointing somewhere that is not you. In this vertical those appear faster than in most.
A page shows the reviewer nothing
You reported a page, were told there was nothing on it, and suspected it shows one thing to the search engine and another to whoever opens the link.
Your SEO agency does not cover this
Acquisition SEO is about winning searches you do not own yet. Nobody is watching the one search you already own.
The number comes after the first search, not before it
There is no self-serve plan. What the work costs depends on how many queries and markets need watching and how much is already out there — and neither of us knows that until we look. The first search costs you nothing.
Do you do SEO?
No. No content, no links, no technical audits, no rankings to build. This is monitoring of the results your brand name already returns, and getting the pages that should not be there removed. If you need someone to grow traffic on non-brand queries, that is an agency, not us.
Is this brand bidding monitoring?
Brand bidding usually means paid ads. This is the organic results underneath them. The two problems look alike from the outside and need different tooling; saying we cover both would be easy and wrong.
We work with hundreds of affiliates. How do you tell ours apart?
You give us the list of domains allowed to carry your brand — your own sites and every licensed partner. Everything on it is excluded before anything is reported. What is left is either someone unlisted, or a partner working through a domain they never declared.
Some partners rank on our brand and we are fine with it.
Then they go on the list and are never reported. The point is not to clear the page of everyone; it is to know who is there and to decide deliberately rather than by accident.
Which markets can you watch?
Any market Google serves, set as a combination of country, language and device. The practical limit is how many combinations are worth paying to check, not which ones are possible.
Do you need access to our platform or affiliate system?
No. Everything is done from the outside, from the search results themselves. What is needed from you is the brand terms, the markets, and the list of who is licensed.
Start with a look at your own results
Tell us the brand and the markets that matter. We run the search and send you the list of what is ranking, before anything is agreed.