Enforcement is only as strong as the record behind it
An affiliate policy violation is easy to suspect and hard to prove. Serpward records the page as the search results showed it — position, market, screenshot, matching text — before anyone is told about it, so what follows is a conversation about facts.
Without evidence, enforcement is a dispute
A partner is told they are outside the terms. They say the page is not theirs, or that it never ranked, or that it has since been fixed. By then the page has changed, and the person who raised it has a memory and a photo of a screen.
Affiliate program fraud is rarely dramatic. It is a page that quietly ranks on the brand name in one market, a copied landing page under a new domain, a partner presenting themselves as you. Each one is deniable on its own. What makes it undeniable is a record made at the time, not afterwards.
Four steps, repeated on a schedule
You say what to protect, and where
The searches people use to find you, and the markets that matter: country, language, and whether the search happens on a phone or a desktop. You also say what is yours — your domains and your licensed partners. Those are never reported.
The results are collected again and again
Each search is re-run on its own schedule. A single snapshot tells you little: pages appear, drop and come back under a new address, and that movement is the thing worth watching.
Every page is recorded before anything is sent
The page is opened and captured: a screenshot as it appeared, the passages that match your material, and a check for content shown to the search engine but withheld from the visitor. This happens first, because a page removed later cannot be captured afterwards.
The notice goes out, and the position is checked again
A takedown notice is filed with the exact locations and links to the captured evidence, submitted through a real browser. Filing is not the outcome; removal is, so the search keeps running.
A notice without evidence is a notice that gets refused
Most takedown attempts fail quietly: a form is filled in, a URL is pasted, nothing is attached. The person reading it cannot see what was on the page, cannot tell which part of it is yours, and has no way to confirm the page is still there. A claim that takes work to verify is the one that gets refused.
Every notice filed here carries the captured result, the passages that match your material, and the time both were recorded.
Official Brand Name — everything you get on the official site, plus our own offer on top.
Sign in or create an account.
Brand Name terms and conditions copied in full, with a different link at the end.
A violation is local; the check has to be too
A partner violating the terms does it where nobody at head office searches from: one country, one language, on phones. Monitoring runs per combination, so the record says exactly where and when the page stood.
Country
The results in Germany are not the results in Kazakhstan. Each country is watched on its own.
Language
The same country returns different pages in different languages.
Device
A page that ranks on a phone may be absent on a desktop. Both are checked.
Over time
Positions are kept, not just noted: when a page appeared, how long it held, whether it came back.
You need this if any of the following is true
You suspect a partner and cannot prove it
The page looks wrong, but by the time anyone acts it has been edited, and there is nothing to point at.
Your terms have never been enforced
The clauses about brand terms exist on paper. Nobody has recorded a breach, so nobody has ever acted on one.
A partner denies the page is theirs
The record shows what ranked, where, and when — and whether the page shows the search engine something it hides from the visitor.
Former partners still rank on your name
The agreement ended; the pages did not. They keep the position and the traffic.
You want to warn before you file
Not every breach deserves a notice. With the evidence in hand, the first step can be a message to the partner; the notice is there if that fails.
Someone is presenting themselves as your programme
A page with your name and your terms, recruiting or selling as if it were you.
The number comes after the first search, not before it
There is no self-serve plan. What the work costs depends on how many queries and markets need watching and how much is already out there — and neither of us knows that until we look. The first search costs you nothing.
What counts as an affiliate policy violation here?
Whatever your terms say. What Serpward adds is the ability to see it: anything ranking on your brand terms that is not on your list of own domains and licensed partners is recorded, and you decide whether it breaches the agreement.
Do you enforce the terms for us?
No, and no outside service can — the agreement is between you and the partner. What is provided is the record and, where you choose, the takedown notice filed with that record attached. Serpward does not represent you legally.
Does a notice mean the page comes down?
Removal is the host’s decision. Notices with evidence attached are the ones that get answered; that is the difference this makes. Afterwards the query keeps running, so a page that returns is found again.
Do you watch ads and paid placements?
No. Organic results only. If the violation is in the ads, it is outside what this sees.
How is a licensed partner told apart from a violator?
By your list. Your domains and every licensed partner are excluded before anything is reported.
Can this work without access to our affiliate platform?
It works only that way. Everything is done from the outside, from the search results. Nothing connects to your systems.
Start with a look at your own results
Tell us the brand and the markets that matter. We run the search and send you the list of what is ranking, before anything is agreed.