Evidence
A takedown notice is a claim. What decides its fate is whether the claim can be checked without effort by the person reading it.
Why notices fail
Most of them are filed with a URL and a sentence. The reviewer cannot see what was on the page, cannot tell which part of it is yours, and has no way to confirm the page is still there. A claim that takes work to verify is the one that gets refused.
It fails quietly. Nothing is returned, nothing is explained, and the page stays where it was.
What is attached to every notice
- A screenshot of the page as it appeared, taken before the notice was filed.
- The exact locations of the infringing material on the page.
- The passages that match your material, quoted so they can be compared.
- The query and the market where the page was found, and when.
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Pages that hide from the reviewer
Some pages show one thing to the search crawler and another to whoever opens the link. The listing promises your material; the page a reviewer sees contains nothing of the sort, and the notice is dismissed as mistaken.
Serpward requests the page the way a crawler identifies itself and the way a browser does, compares the two, and says so in the notice when they disagree.
Captured first, because pages do not wait
Evidence is collected at the moment the page is found, not when the notice is written. A page taken down, edited or moved in the meantime cannot be captured afterwards — and an uncaptured page is one you can no longer prove existed.
See what a record of your own looks like
Tell us the brand and the markets. We run the search and send you what is ranking, with the evidence as it would be filed.
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