Brand protection for operators starts at the result page
Casino brand protection usually means trademarks, domains and the app stores. The place a player actually meets your name is the search result — and in each market it returns pages you have never approved. Serpward watches those results and gets the pages that should not be there removed.
Nobody checks the search result in a market they do not search from
An operator’s brand exists in as many versions as there are markets: a name in one language, a licensed mirror in another, an affiliate landing page in a third, a clone with the logo and a different cashier in a fourth. Trademark work covers the name. It does not tell you what ranks on it in Kazakhstan on a phone.
The pages that hurt most are the ordinary ones — a copy of the landing page, a ‘review’ that sends the player elsewhere, a mirror nobody licensed. They rank in one market, hold the position for months, and nobody at head office sees them, because nobody there searches from that market.
Four steps, repeated on a schedule
You say what to protect, and where
The searches people use to find you, and the markets that matter: country, language, and whether the search happens on a phone or a desktop. You also say what is yours — your domains and your licensed partners. Those are never reported.
The results are collected again and again
Each search is re-run on its own schedule. A single snapshot tells you little: pages appear, drop and come back under a new address, and that movement is the thing worth watching.
Every page is recorded before anything is sent
The page is opened and captured: a screenshot as it appeared, the passages that match your material, and a check for content shown to the search engine but withheld from the visitor. This happens first, because a page removed later cannot be captured afterwards.
The notice goes out, and the position is checked again
A takedown notice is filed with the exact locations and links to the captured evidence, submitted through a real browser. Filing is not the outcome; removal is, so the search keeps running.
A notice without evidence is a notice that gets refused
Most takedown attempts fail quietly: a form is filled in, a URL is pasted, nothing is attached. The person reading it cannot see what was on the page, cannot tell which part of it is yours, and has no way to confirm the page is still there. A claim that takes work to verify is the one that gets refused.
Every notice filed here carries the captured result, the passages that match your material, and the time both were recorded.
Official Brand Name — everything you get on the official site, plus our own offer on top.
Sign in or create an account.
Brand Name terms and conditions copied in full, with a different link at the end.
A brand is protected market by market, or not at all
A clone that ranks in one country, in one language, on phones only cannot be seen from the others. Monitoring runs per combination — country, language, device — and keeps the record over time: when a page appeared, whether it held, whether it came back after removal.
Country
The results in Germany are not the results in Kazakhstan. Each country is watched on its own.
Language
The same country returns different pages in different languages.
Device
A page that ranks on a phone may be absent on a desktop. Both are checked.
Over time
Positions are kept, not just noted: when a page appeared, how long it held, whether it came back.
You need this if any of the following is true
Clones of your site rank on your brand name
Same logo, same bonus terms, a different domain and a different cashier.
Mirrors you did not license carry your name
Some markets run on mirrors. The unlicensed ones are indistinguishable to the player and invisible to you.
You are entering a new market
A new brand in a new country is the moment pages built on that name appear fastest, and the moment you are least able to see them.
Your brand search returns someone else first
The player has already chosen you. Somebody is standing between you and them.
The trademark is registered, the results are not watched
Registration gives you the right to act. It does not tell you when to.
A page shows the reviewer nothing
You reported a page, were told there was nothing on it, and suspected it shows one thing to the search engine and another to the visitor.
The number comes after the first search, not before it
There is no self-serve plan. What the work costs depends on how many queries and markets need watching and how much is already out there — and neither of us knows that until we look. The first search costs you nothing.
Is this trademark or domain protection?
No. Trademarks, domain disputes and app-store takedowns are legal and registrar work. This is the search result: who ranks on your brand name in each market, recorded with evidence, and a takedown notice for the pages that should not be there. Serpward does not act as your legal representative.
Can you guarantee a clone comes down?
No. Removal is the host’s decision. What can be said is that a notice with a screenshot, the matching text and the timestamp attached is the kind that gets answered — and that the query keeps running afterwards, so a clone that returns under a new address is found again.
Do you cover paid ads on our brand?
No. Organic results only.
Which markets can you watch?
Any market Google serves, as a combination of country, language and device. The limit is how many combinations are worth paying to check.
How do you tell licensed mirrors and affiliates from clones?
By your list: your own domains, licensed mirrors and affiliates are excluded before anything is reported.
What exactly is recorded for each page?
A screenshot as it appeared, the passages that match your material, the query and market where it was found and when — and a cloaking check: the page opened as the crawler sees it and as a visitor does.
Start with a look at your own results
Tell us the brand and the markets that matter. We run the search and send you the list of what is ranking, before anything is agreed.